Top 7 Sessions To Attend at NPA 2015

The 2015 NPA Convention & Expo is coming up at the end of the month. We combed through the convention schedule to find the sessions you don’t want to miss this year.

See you in Miami!


1. Leading Parking Innovation & Connected Cities (Miami Case Study)

Tuesday, September 1 | 10:45am-11:45am

Alejandra Argudin


Alejandra Argudin, Miami Parking Authority, COO
Barrie Arnold, PayByPhone Technologies Inc., CCO

Description: The Miami Parking Authority (MPA) is leveraging new technology to improve efficiency, increase revenue, and reduce maintenance costs. For example, MPA has already replaced its meters and adopted mobile payments and license plate recognition (LPR) to increase parking revenue. In this session, MPA will address how Barrie Arnoldit successfully uses technology to increase payment compliance through convenience rather than just enforcement.

Why you can’t miss it:
Customer convenience could be the key to successful operations. Learn how the MPA used driver-friendly technology to drive more revenue and how you can do the same.


2. Industry Disruptors: Driverless Cars, Car Sharing, e-Tail and More

Tuesday, September 1 | 12:00pm-1:00pm


Julian Jones, Impark, SVP of Corporate Development
Eugene Tsyrklevich, Parkopedia, CEO
Tomer Binamowitch, CodiPark, Co-Founder and COO
Valentina Moise, ParkCloud

Description: With driverless cars, car sharing, and on-demand taxi services, today’s parking operator has plenty of competitors to worry about. But if you take the time to learn about the changing market, understand the needs of your customers, and adopt technologies that will take you into the future, you’ll be able to gain the competitive edge.

Why you can’t miss it: Today’s drivers have many options for transportation, from car ownership to ride-sharing to taxi services. Learn why understanding your target market and staying informed about new parking technologies can help your business rise above the competition.


3. Leveraging Technology to Eliminate Shrinkage in Event Parking

Wednesday, September 2 | 8:00am-9:00am

Carl SgambotiPresenters:

Carl Sgamboti, ZipPark Inc., COO

Description: Many event parking operations have remained unchanged for the last 75 years. In many cases, there are still cashiers in lanes with aprons or cash boxes despite the fact that research indicates a 30% decrease in customers at attended parking operations without proper controls. Alternatively, recent advances in wireless and mobile technologies finally make automation and control possible, aligning the parking industry with the needs of the 21st century consumer.

Why you can’t miss it: Manually-run operations no longer meet the needs of today’s venues and customers. Learn to use new technology in your event parking operations to increase accessibility to customers and grow your business.


4. Biz 101: Putting Parking on the Map

Wednesday, September 2 | 9:30am-10:30am


Kurt Buecheler, Streetline
Michael J. Harley, SMC Software, President
Mark Lawrence, SpotHero Inc., Co-Founder and CEO
Valentina Moise, Parkcloud

Description: This session will teach you how to take advantage of today’s technology to find new customers and build loyalty with the power of mobile. Learn the ins and outs of the mobile landscape and understand its risks and rewards. Find out how you can take advantage of the full potential that mobile holds for your marketing and operations.

Why you can’t miss it: Today’s drivers want to find and pay for parking with their phones. To compete with Uber and other ride-sharing services, parking must be available via mobile.


5. Biz 201: Building Brand & Loyalty

Wednesday, September 2 | 10:45am-11:45am


Chuck Heskett, Town Park Ltd.
Matthew Cahill, Towne Park Ltd. EVP of Hotel Operations

Description: Building a strong brand is critical to growing your customer base. With a strong brand image, your company will be more trusted, valued, and recognizable in the consumer marketplace. In this session you will learn how to employ proven techniques to market your company successfully to grow your business.

Why you can’t miss it: A strong brand image is critical to attracting repeat customers. Learn to leverage branding and social media to get drivers to park with you today and in the future.


6. Biz 301: Innovative Marketing Techniques

Wednesday, September 2 | 12:00pm-1:00pm

Nick Hawley


Nick Hawley, Downtown Seattle Association/Metropolitan Improvement District, Parking Program Manager
William Cook, Colonial Parking Inc., EVP and CIO

Description: Today’s leaders know that marketing your business goes way beyond traditional advertising and email. The most successful companies are developing and
William Cookimplementing innovative marketing practices into their business operations. At this session you’ll hear how others have used creative marketing strategies to
grow their business, and take away some tips to apply to your own company.

Why you can’t miss it: Today’s customer is bombarded with marketing from every angle. Attend this session to learn how to cut through the noise and get your target market’s attention.


7. The Intersection of Technology & Customer Experience

Thursday, September 3 | 11:00am-12:00am


Mark Abramowicz, SPOT
Braden Golub, SPOT

Description: No description provided.

Why you can’t miss it: P2P parking apps are the latest trend in parking apps. This session is given by SPOT, a P2P app that has recently earned attention in the parking community. Find out why at this session.


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