As consumers continue to become more inclined to make purchases via mobile smartphones, parking apps will become an increasingly important part of growing parking revenue and yield management. At the same time, many parking professionals are not yet mobile app experts or formally trained in the best practices around capturing more business from mobile and […]
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14 Things to Consider When Building Your Parking Website
Online transactions in the US were estimated at $304.1 billion for 2014 and are predicted to increase to $491.5 billion by 2018. In order to effectively take advantage of the online demand for parking, you need to have a marketing presence online. The first step to successful digital marketing is building a website for your […]
How To Predict Parking Seasonality With Pinpoint Accuracy Using Google Trends
In this ParkingExec “How To” we will: Teach you what Google Trends is Explain how to use Google Trends to grow your business Show you how Google Trends can be used to predict parking seasonality Provide a simple Google Trends video tutorial Include month-over-month seasonality graphs over the past 5 years for top US parking markets (more…)