Wondering what to expect in the parking industry during 2015? We asked 13 industry experts for their biggest predictions for the new year, and are sharing them here today:
13. The Challenge Will Be Competing For Fewer Cars
The 2015 year will be the start of a trend that every upcoming year will be slower than the previous year in terms of total vehicles parked. That does not necessarily means less profit, but rather make it more challenging to be competing for fewer cars. We have to be creative and more innovative in ways to cut down on labor and other expenses. One of the biggest rises in expenses are taxes as they keep going up, especially in the big cities, which are the main locations in terms of high volume vehicles.
Daniel Saliba | Project Manager | ABM
12. Technology Will Enable Dynamic Rates
I anticipate a more aggressive push toward more modern technology. Eventually we may be able to make rates dynamic based on garage occupancy.
Business Development Coordinator
LAZ Parking, NYC
11. Passport Will Win Pay-By-Cell Contracts
The single largest share of new pay-by-cell system contracts in 2015 will be won by Passport because their business model leaves the city authority with their brand intact.
10. Mobile Parking Apps Will Consolidate
Emerging parking apps will begin to consolidate through acquisitions by more established providers.
Parking Operations Consultant
Walker Parking Consultants
9. Wayfinding Tech & Collaborative Marketing Will Be Big
There will be improved wayfinding and real time data technology at a reasonable cost, expanded green initiatives, increased community partnerships, economic development programs and collaborative marketing.
Director – Norwalk Parking Authority
City of Norwalk
8. Uber Will Render Parking Lots Useless
2015+: Predict there will be so many extra parking spaces, that people will start converting garages into gyms, studios & offices. fav=agree
— jason (@Jason) November 30, 2014
Internet Entrepreneur & Blogger
One of Uber’s First Investors
7. Parking App Data Will Help Us Understand Consumers’ Parking Needs
2015 will see a greater preponderance towards utilizing big data. Cloud computing will continue to be an integral part of this move. Parking app data will help create a better understanding of the parking consumer’s behavior. I think business intelligence dashboards will gain ground and help gear marketing efforts by identifying and fulfilling the consumer parking needs.
6. Reservations Will Become Standard Practice
Reservations for car parks will become the standard in larger city car parks, car parks for venues, train stations, etc. This enables car park operators to promote extra services and/or premium zones using CRM and business intelligence to drive customer service and revenue. Airports are leading the way, other car parks will follow.
Head of Parking Services Europe
5. Seamless Integration Of Mobile Payment
As recently as five years ago magnetic stripe technology was considered to be the ‘best in the business’. Today we have seen barcode technology catch up with and surpass magnetic stripe as the technology of choice because of its flexibility. During this time we have seen a host of startups with online and smart device enabled payment technologies and with cloud based reporting apps. For 2015 I expect to see partnerships between the most well positioned of these startups and traditional parking equipment companies, making use of these products a seamless integration for both garage operators and end users.
Franklin Marcelino | Regional Manager | Propark America
4. Parking Facilities Will Be Unmanned – Replaced By Monthly Permits & Mobile Apps
All parking facilities will be unmanned and replaced by monthly permit parkers, and for daily parking: mobile apps and machines that accept cash or credit with print-out receipts to be displayed on the dash. This will help facilities reduce the amount of employees and operating overhead cost, and allow management to oversee several properties at one time, instead of needing several people per property. I also predict that most open air lots will begin construction turning them into multi-level, multi purpose buildings with garage parking located either underground or on the first couple levels.
Chesapeake Parking Corp.
3. San Francisco Parking Apps Will Move To NYC
At some point, probably taking place in the last quarter, the booted SF Parking App start-ups will
flock to NYC. These companies had built apps that created a social platform which connected people looking for parking spaces with people who already had one. These companies will have an impact on overall revenues for larger operators in particular. With a rapidly expanding population here in NYC, demand for parking easily outstrips supply. This drives up cost for parking and hence these start-ups are here to save the day!
Business Operations Manager
2. Green Initiatives Will Have An Impact On Parking Communities Nationwide
Parking thought leaders will see the importance of sustainable facilities and creating sustainable communities to push forward green initiatives. Not only is the parking industry slowly moving toward a greener perspective on their own – with the 2016 Presidential election right around the corner – the idea of a cleaner environment will surely be a hot topic issue for all candidates. Movements such as the Clean Car Act; backed by Presidential candidate and current Governor of Maryland; Martin O’Malley will raise awareness and have impact on parking communities nationwide.
Online Marketing Specialist
1. Customers Will Expect Convenient Pre-Booking Through Apps
The use of technology will continue to accelerate in the parking industry. As parking operators, we are driven to exceed our customers’ expectations and provide a more efficient parking operation, while providing an easy and convenient parking experience. Operators will continue to meet these needs using intelligent parking management systems, which will enable us to offer a high level of parking convenience such as minimal time wastage, cashless and contactless payment options, and options for pre-booking parking spots online or through mobile devices.