12 Sessions You Don’t Want To Miss At PIE 2016

The 2016 Parking Industry Exhibition (PIE) is coming up in Las Vegas February 28 – March 2. The main focus this year will be technology – how it influences and shapes your business and what you can do to make the most of it.

We’ve rounded up the most intriguing, can’t-miss sessions to help guide you in planning your PIE schedule.

Come chat with us at booth 505. We’ll see you there!

1. Parking 101 Boot Camp

Sunday, February 28 | 9:00 a.m. – 1:00 p.m.

2a5a089Presenter: Clyde Wilson, owner of The Parking Network

Description: In 2014, Clyde Wilson shocked boot camp attendees by telling them he wasn’t going to talk about gates, spitters, and POF machines. He said they could find out all about that in the exhibit hall. Trust Clyde to bring another program out of left field to Boot Camp 2016. You will come out of it challenged, enlightened, and well-prepared to take on the parking world.

Why you can’t miss it: Start your PIE experience by breaking the ice with something easy-going! You can expect a fun and unusual experience attending this seminar. Fun fact: In 2014, he had attendees build parking structures out of Legos.

2. Technology Camp – Tech for Newbies and Not so New to Parking

Sunday, February 28 | 2:00 p.m. – 5:00 p.m.

3511568Presenter: Tom Wunk, Vice President of PARCS Solutions at T2 Systems

Description: To understand parking technology, you need to know a bit about how technology, the Internet, communications, and data storage works. There are buzz words like “ip” or “cloud-based” or “online” that have specific meanings. They’re often used and the people who use them don’t know what they mean. Technology Camp will prepare you for your return to a technology laden parking operation.

Why you can’t miss it: You don’t want to miss this session, which will introduce you to important technology terminology to prepare you for upcoming sessions.


3. Using Data for Sound Market Analysis vs. Using Data for an Agenda

Monday, February 29 | 9:15 a.m. – 10:15 a.m.

Presenter: Dale Denda, Director of Research at Parking Market Research (PMR) Company

Description: Future trends in the US Parking Market are being misread or simply distorted by some. Carefully designed studies and reports that side-step basic trends in our industry are being offered to suggest we are on the cusp of changes that will lead the industry off of a cliff –  to a ‘post-automobile’ society in which other modes of transportation replace the privately-owned vehicle. This presentation delves into details of this sometimes noisy debate.

Why you can’t miss it: There’s been so much talk about whether or not the parking industry is in trouble. Find out what’s really happening at this session. Denda has been spot on in his previous annual reviews of the financial health of the parking industry. Don’t miss this year’s review when he focuses on the effects of technology.


4. Using Big Data, Analytics and Data Science to Drive Revenue

Monday, February 29 | 9:15 am – 10:15 am

25d058cPresenter: Phil Silver, Director of Business Development at Urban Insights

Description: This session will explore the intersection of big data, analytics and data science for the purpose of uncovering insights to improve economic performance and service quality. In the context of urban mobility this applies directly to parking services. We will explore parking operations in the context of “smart cities” and the entire urban mobility ecosystem and present some compelling visualizations showing how these new capabilities can be applied to parking optimization and revenue.

Why you can’t miss it: Learn about the tools urban planners use to make decisions about parking solutions in cities. How can you apply these tools at your facility for the most efficient and lucrative parking system?

5. Social Media and Marketing Your Parking Services

Monday, February 29 | 10:30 a.m. – 11:30 a.m.

Presenter: Bryan Gusdorf, President of Gusdorf Marketing Group

Description: Facebook, Twitter, Linkedin – helpful to marketing or a waste of time? Find out which one to use and how to maximize your time. This is not the coming thing, it’s here, now. Don’t be left behind. Plus – it can be done with little expense. If you do it right.

Why you can’t miss it: With technology becoming a major tool for the parking industry, you need to use online social platforms to stay relevant. Learn how to effectively use social media to market your business.


6. Dynamic Rate Setting

Tuesday, March 1 | 9:45 a.m. – 11:00 a.m.

02e3b24Presenter: Mike Harley, President and COO of SMC Software

Description: It used to be $1 a half hour, maximum $4.50, flat rate $5.00 after 6 p.m., and weekends. But what would happen if you sold parking space like airlines and hotels sell seats and beds? What would that do to your bottom line?

Why you can’t miss it: Are you sure the way your setting rates is bringing in the most cash possible? Harley will explain how you can leverage dynamic rates to make more revenue.


7. Enforcement – Maximizing Your Resources Using Technology & Customer Service Training

Tuesday, March 1 | 9:45 a.m. – 11:00 a.m.

34712c6Presenter: Julie Dixon, President of Dixon Resources Unlimited

Description: Workforce management tools to ensure consistent enforcement and effectively deployed resources. A review of customer service based enforcement and using technology and integration to maximize your field resources.This presentation will highlight the parking ambassador model and review several projects where this model has been effectively implemented.

Why you can’t miss it: A great customer experience will bring parkers back to your business over and over again. Learn how to leverage technology and customer service at your facilities.


8. Spaghetti Technology: The Good, the Bad, and the Ugly

Wednesday, March 2 | 9:00 a.m. – 10 a.m.

30b0d49Presenters: Barbara Chance, PhD, President and CEO of CHANCE Management Advisors

Joseph Sciulli, Vice President and Senior Operations Consultant of CHANCE Management Advisors

Description: What new technological change has been the best for your program, the worst for your program, and the ugliest overall for everyone
concerned? 033833cHear the results of a non-scientific (but really cool and interesting)
survey of municipal and institutional parking managers as they describe their best and worst experiences with new technology implementation. Their “lessons learned” could save you grief in the future.

Why you can’t miss it: How do you know which technology will be the most beneficial for your business? Hearing other operators’ experiences with technology will be helpful as you decide which technology to integrate with your facility.  


9. Parking Technology Review & How to Procure It

Wednesday, March 2 | 9:00 a.m. – 10:00 a.m.

34712c6Presenters: Julie Dixon, President of Dixon Resources Unlimited

Patrick Smith, Consultant at Dixon Resources Unlimited

Description: A review of the latest parking technology and integrated solutions available. A review of the considerations that an agency must
evaluate in order to address their short-term and long-term parking planning.
AAEAAQAAAAAAAAP4AAAAJDNiM2ZiZmFjLWJkM2EtNDUwMC1hNmIxLTA0NTI2NWNjMzY1YgWe will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions.

Why you can’t miss it: Curious what new parking technology is available and how to get it? This session will give you the rundown.

10. Connected Cars – the Future Is Now!

Wednesday, March 2 | 10:15 a.m. – 11:15 a.m.

AAEAAQAAAAAAAAQPAAAAJDM4ZDhkMmMyLTEzMjktNDcxYi05ZGM4LTVlNzBkMTg4NTA1NwPresenter: Alexander Israel, Co-Founder and COO of ParkMe

Description: This isn’t really the future, it’s now! Your new car is basically a computer on wheels. Two experts tell you everything about this phenomena and what it means to a city, a university, and a commercial parking operation.

Why you can’t miss it: The emergence of technologically advanced cars has been flooding the auto industry recently, with no sign of slowing down. This session will give you a better idea of what these advancements really mean for your parking operation.


11. Ticketless Parking

Wednesday, March 2 | 11:30 a.m. – 12:30 p.m.

36be278Presenters: Brent Van Loggerenberg, President of Nguni Parking Solutions

Bob Kane, President of Designa

Clyde Wilson of Flow Thru Technologies.

Description: Do you really need to issue a ticket on entry? This seminar says “No!” Technology is here, whether ALPR, a high-tech keypad, or both. If you’re considering changing revenue control systems, this meeting will give you a lot of food for thought.

Why you can’t miss it: Learn why you should shift to a ticketless parking operation, and how you can do it now.

12. Apps and Their Effect on You

Wednesday, March 2 | 11:30 a.m. – 12:30 p.m.

AAEAAQAAAAAAAAM3AAAAJDY1Mjk2NzlkLTlkYzUtNDk3Yy1iYjExLTQyOWIwZWMxODQyZAPresenters: Tim Maloney, VP of Sales at SpotHero

Description: Apps are programs which when downloaded onto a smartphone or a connected car, allow the user to pay for parking, make a parking reservation, find parking space, and many other tasks. How do these marvels impact your operation.  Do they help or harm, or a little of both.

Why you can’t miss it: Wonder how parking, transit, and wayfinding apps affect and benefit your business? Find out from an industry insider, Tim Maloney, who has 18+ years of experience as a parking operator.


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